Product economics

Sell price ($)

All-in cost per unit ($)

COGS + freight + FBA + referral + returns

Launch trajectory

Month-1 sales (units/day) 3

Realistic start: 1-5/day

Month-12 target (units/day) 50

Where you want to be by month 12

Initial inventory order ($)

Launch costs ($)

LLC, logo, photos, listing copy, trademark

Monthly PPC spend 25%

% of revenue on Amazon ads

Other monthly fixed costs ($)

Bookkeeping, tools, retainers, etc.

Year 1 revenue

$347K

Year 1 profit

$52K

Break-even month

Month 5

Cash needed

$18K

Peak negative cash

Month	Units	Revenue	PPC	Net	Cum. cash

Sales ramp curve

Logistic S-curve from Month-1 to Month-12. Slow start, fast middle, plateau near target. Most realistic for new Amazon launches.

Inventory reorders

Auto-triggered when stock falls below 60 days. Each reorder = same dollar amount as initial.

PPC is a % of revenue

25% in launch is realistic. Drops to 12-18% once organic ranking kicks in (month 6+).

What's not modeled

Seasonality (Q4 spike), Prime Day, suspensions, currency swings, hijackers, listing penalties. Pad your cash budget by 30%.

We build month-by-month launch plans for Indian sellers entering Amazon USA. 30-min strategy call, no obligation.